Board Diversity Marketing

Board Diversity strengthens brand of any company, public or private, in the eyes of the public. When people see that a company embraced diversity and provides equal opportunity for women and minorities, they tend to view the company positively.

Public companies listed on Exchanges such as NASDAQ probably have to comply with Board Diversity Rule. We will know, for sure, after Court of Appeals for 5th Circuit makes a decision in May/June 2024.

NYSE is not looking to create a diversity rule like NASDAQ, instead choosing to recommend diverse candidates for boards of NYSE listed companies through NYSE Diversity Council.

Whether the Court of Appeals ultimately permits NASDAQ Diversity Rule and whether the soft approach of recommending diversity by NYSE Diversity Council improves diversity, this is a one time opportunity unfolding in the next couple of years: An opportunity for your business to embrace diversity and elevate image of your brand significantly.

What is Board Diversity Marketing?

Whether you are a NASDAQ-listed or an NYSE-listed business, you can elevate image of your brand and grow your business using the following steps. We call this Board Diversity Marketing

Appoint a woman or an under-represented individual to your corporate board
Appoint a woman or an under-represented individual to your leadership team
Clearly inform the public that you embraced diversity in your Marketing and Advertising campaigns
Steal customers away from your competitors who haven't embraced diversity

We believe that Board Diversity greatly improves your brand in the eyes of the public, even if you're a private company not subject to Board Diversity rules. Hire us as your Marketing Agency today and ask for Board Diversity Marketing (We charge the same price for our Marketing, Advertising and PR services, whether you need them for Board Diversity Marketing or for traditional purposes)

For more information, please Contact Us.